Business cards, posters, stationaries, brochures…the list goes on and on.
A good first impression is important, but paired with lasting impact, it is invaluable. Business cards show professionalism right off the bat, but also leave a physical contact for easy access later on.
Well-designed stationery directly conveys attention to detail, quality, and reliability. Having attractive letterhead, as well as other stationery, is vital to effectively promote a business or organization.
Brochures, like business cards, are effective because of their portability and lasting effect. However, their greatest asset lies in the amount of information (both visual and verbal) that can be integrated into a hand-held pamphlet.